Broadcast Television: A Complete Guide to the Industry

by Walter S. McDowell

From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader...

• Format: Paperback
• Language: English
• ISBN: 0820474851
• ISBN13: 9780820474854
• Release Date: July 2006
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 163 Pages
• Weight: 0.58 lbs.
• Dimensions: 22.9" x 15.9" x 15.9"