Broadcast Announcing Worktext: Performing for Radio, Television, and Cable

by Alan Stephenson, David Reese, Mary Beadle

Broadcast Announcing Worktext, Second Edition provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing...

• Format: Paperback
• Language: English
• ISBN: 0240805690
• ISBN13: 9780240805696
• Release Date: October 2004
• Publisher: Focal Press
• Length: 335 Pages
• Weight: 2.30 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"

Customer Reviews

The Only Book/Course you'll need to become a professional announcer

I have trained two radio announcers with this book as the text. Wonderful, masterful radio announcing textbook.

An informative read...

Reading this book and working through the cd won't exactly make you a broadcasting star, but it definitely guides you at the required talents and qualifications for conforming to industry standards. The cd-rom consists of video and audio segments or snippets as they are quite short on the average; it includes voice commentaries, installation videos, teleprompters, and practice media for you to develop your skills. The book is and entertaining read with chapters on the history of broadcasting, the various types of broadcasting( radio dj, television, cable etc), the great broacasters, interviews, the biology of the human voice mechanism, techniques and the like. Overall this book is definitely helpful in guiding towards the broadcasting industry and could be useful for students of mass communication and media studies.