Bringing Loyalty To Life

by Richard Beattie

After more than 40 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares 50 essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programs in an ever-changing retail landscape.

Based on the many thousands of loyalty solutions that TCC has designed for its partners over the course of three decades...

• Format: Hardcover
• Language: English
• ISBN: 1915483204
• ISBN13: 9781915483201
• Release Date: June 2023
• Publisher: Right Book Press
• Length: 226 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"