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Hardcover Bringing Innovation to Market: How to Break Corporate and Customer Barriers Book

ISBN: 0471849774

ISBN13: 9780471849773

Bringing Innovation to Market: How to Break Corporate and Customer Barriers

An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing...

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Format: Hardcover

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Related Subjects

Business Business & Investing

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