Bridging the Culture Gap: A Practical Guide to International Business Communication

by Penny Carte, Chris Fox, Chris Fox, et al.

Book Overview

As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.

The second edition of Bridging the Culture Gap, written...

• Format: Paperback
• Language: English
• ISBN: 0749452749
• ISBN13: 9780749452742
• Release Date: July 2008
• Publisher: Kogan Page
• Length: 216 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"