Brides, Inc.: American Weddings and the Business of Tradition

by Vicki Howard and Vicki Howard

Book Overview

Named "Best of the Best from the University Presses" for 2007 by the American Library Association

Weddings today are a $70-billion business, yet no one has explained how the industry has become such a significant component of the American economy. In Brides, Inc., Vicki Howard goes behind the scenes of the various firms involved--from jewelers to caterers--to explore the origins of the lavish American wedding, demonstrating the important...

• Format: Paperback
• Language: English
• ISBN: 0812220455
• ISBN13: 9780812220452
• Release Date: August 2008
• Publisher: University of Pennsylvania Press
• Length: 320 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"