Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

by Tim Calkins

Book Overview

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides...

• Format: Paperback
• Language: English
• ISBN: 0230340334
• ISBN13: 9780230340336
• Release Date: December 2012
• Publisher: Palgrave MacMillan
• Length: 248 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"