Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

by Tim Calkins

Book Overview

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0230340334
• ISBN13: 9780230340336
• Release Date: December 2012
• Publisher: Palgrave MacMillan
• Length: 248 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"