Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

by Robert C. Worstell

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except.....

• Format: Paperback
• Language: English
• ISBN: 1387028081
• ISBN13: 9781387028085
• Release Date: June 2017
• Publisher: Lulu.com
• Length: 110 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"