Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

by Catherine Kaputa

Book Overview

"Whether you're launching your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Kaputa has made this challenger her personal and professional study, and she shares secrets worth many times the cost of admission " - Daniel H. Pink, author of Drive and A Whole New MindEven the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs,...

• Format: Paperback
• Language: English
• ISBN: 1857885813
• ISBN13: 9781857885811
• Release Date: June 2012
• Publisher: Nicholas Brealey Publishing
• Length: 228 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.8" x 6.0" x 9.2"