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Paperback Breakthrough Advertising In The 20th Century Book

ISBN: B08MSMP6P9

ISBN13: 9798616465634

Breakthrough Advertising In The 20th Century

This is a historical recursion of how advertising appeared and evolved through the years. It covers both its roots starting from antiquity but focuses mainly on the advertising evolution in the 20th century, its connection to human psychology as well as how advertisers kept adapting with new ideas every time the world changed. It refers to all the major examples and figures that shaped what we call advertising today. From Freud's theories about the...

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Format: Paperback

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Education Education & Reference

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