Breakthrough Branding: Positioning Your Library to Survive and Thrive

by Suzanne Walters, Kent L Jackson, Kent Jackson

Branding provides a unique way for your library to distinguish itself--its identity, personality and image. Drawing on five vividly unique case studies from libraries across the country, this book shows you how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and to develop, and implement promotional strategies and tactics consistent with your objectives...

• Format: Paperback
• Language: English
• ISBN: 1555707661
• ISBN13: 9781555707668
• Release Date: May 2013
• Publisher: ALA Neal-Schuman
• Length: 216 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.5" x 8.5" x 11.0"