BrandWashed: Why the Shopper Matters More Than What You're Selling

by Sarah O'Leary

The marketing and advertising arena has been brandwashed. All too often we pray to the product personality rather than look to meet the wants, needs and desires of the shopper and/or consumer. A... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1463573359
• ISBN13: 9781463573355
• Release Date: August 2011
• Publisher: Createspace Independent Publishing Platform
• Length: 128 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"