Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace: Surviving and Thriving in the New Consumer-Led Marketplace

by Savita Iyer and Liz Nickles

Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0230341683
• ISBN13: 9780230341685
• Release Date: November 2012
• Publisher: St. Martin's Press
• Length: 256 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.4" x 9.4"