Brandstand: Strategies for Retail Brand Building

by Carole Paul, Peggy Fincher Winters, Arthur A. Winters

Brandstand is a book containing 35 detailed and highly visualized case studies in which the brand building strategies used by leading retailers, shopping centers and designers are explained and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1584710705
• ISBN13: 9781584710707
• Release Date: January 2003
• Publisher: Visual Reference Publications
• Length: 176 Pages
• Weight: 2.70 lbs.
• Dimensions: 0.8" x 9.4" x 12.5"