Brandscapes: Architecture in the Experience Economy

by Anna Klingmann

Architecture as imprint, as brand, as the new media of transformation--of places, communities, corporations, and people.

In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment...

• Format: Paperback
• Language: English
• ISBN: 0262515032
• ISBN13: 9780262515030
• Release Date: September 2010
• Publisher: MIT Press
• Length: 378 Pages
• Weight: 2.24 lbs.
• Dimensions: 0.9" x 6.8" x 8.6"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher