Brands with a Conscience: How to Build a Successful and Responsible Brand

by Nicholas Ind

Book Overview

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing...

• Format: Paperback
• Language: English
• ISBN: 0749475447
• ISBN13: 9780749475444
• Release Date: March 2016
• Publisher: Kogan Page
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"