Brands: The Logos of the Global Economy

by Celia Lury

Book Overview

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?

The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand

Illustrated with many examples, the book argues that brands:...

• Format: Paperback
• Language: English
• ISBN: 0415251834
• ISBN13: 9780415251839
• Release Date: August 2004
• Publisher: Routledge
• Length: 208 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.4" x 9.2"