Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

by Kevin Ford and J. Kevin Ford

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470012838
• ISBN13: 9780470012833
• Release Date: April 2005
• Publisher: Wiley
• Length: 168 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.3" x 9.3"