Brands and Gaming: The Computer Gaming Phenomenon and Its Impact on Brands and Businesses

by Matt Avery, Tom Farrand, Tom Rowley, et al.

Gaming Market Overview What is Gaming ? The Culture of Gaming Will Gaming Replace TV? Gaming Gets Active Mobile Gaming Gaming Industry Structure Brands in Gaming Today Strategies for Your Brand to Enter the Gaming Space Futureshock

• Format: Hardcover
• Language: English
• ISBN: 1403998973
• ISBN13: 9781403998972
• Release Date: November 2005
• Publisher: Palgrave MacMillan
• Length: 168 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.6" x 6.2" x 9.5"