Brands and Gaming: The Computer Gaming Phenomenon and its Impact on Brands and Businesses

by Matt Avery, Tom Farrand, Tom Rowley, et al.

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1403998973
• ISBN13: 9781403998972
• Release Date: November 2005
• Publisher: Palgrave Macmillan
• Length: 176 Pages
• Weight: 0.95 lbs.
• Dimensions: 10.0" x 1.0" x 6.0"