Brands and Branding

by Stephen Brown

Book Overview

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

• Format: Paperback
• Language: English
• ISBN: 1473919525
• ISBN13: 9781473919525
• Release Date: September 2016
• Publisher: Sage Publications Ltd
• Length: 296 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 6.6" x 9.4"