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Hardcover Brands and Branding Book

ISBN: 1576601471

ISBN13: 9781576601471

Brands and Branding

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Format: Hardcover

Condition: Very Good

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Book Overview

With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands... This description may be from another edition of this product.

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