Brands and Branding

by Rita Clifton and John Simmons

Book Overview

With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1576601471
• ISBN13: 9781576601471
• Release Date: February 2004
• Publisher: Bloomberg Press
• Length: 256 Pages
• Weight: 3.08 lbs.
• Dimensions: 1.0" x 5.8" x 8.8"