Brandjam: Humanizing Brands Through Emotional Design

by Marc Gobe and Marc Gobé

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1581154682
• ISBN13: 9781581154689
• Release Date: March 2007
• Publisher: Allworth
• Length: 352 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.4" x 9.2"

Customer Reviews

A little boring but has good insights

Gobe can be very wordy and hard to read. Fortunately, he has little insights section at the end of every chapter and summarize the main points for you. It's an excellent book on how design affects marketing and consumer behavior.

A top pick.

Brands today must shift from commodity status to associations with emotion and inspiration - thus 'brandjamming', a metaphor Marc Gobe uses to support the idea that brands which succeed best connect with culture and emotions. Chapters tell how to encourage collaboration, innovation and intuition to support 'brandjamming', drawing on the author's vast experience as CEO of one of the world's top ten brand image creation firms. College-level students of business will find this real-world perspective goes beyond theory to create a foundation of standards and basics essential to re-vamping the brand association process, making BRANDJAM: HUMANIZING BRANDS THROUGH EMOTIONAL DESIGN a top pick.

Brandjam: Right on the money!

Brandjam from Marc Gobe is right on the money. Marketers must start paying attention to the emotional connection between the brand and the consumer. Gobe leverages his vast experience to demonstrate this in a clear and easy to understand way, using very relevant examples. A great marketing book. Stephan Sigaud, President Harris Interactive Loyalty