Brandjack: How Your Reputation Is at Risk from Brand Pirates and What to Do about It

by Quentin Langley

Containing 90+ case studies including BP, Beyonc , Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1137375353
• ISBN13: 9781137375353
• Release Date: May 2014
• Publisher: Palgrave MacMillan
• Length: 307 Pages
• Weight: 1.17 lbs.
• Dimensions: 1.0" x 5.6" x 8.6"