Branding with Powerful Stories: The Villains, Victims, and Heroes Model

by Greg Stone and Greg Stone

Book Overview

Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.

Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to...

• Format: Hardcover
• Language: English
• ISBN: 1440864772
• ISBN13: 9781440864773
• Release Date: December 2018
• Publisher: Praeger
• Length: 224 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.2" x 9.4"
• Age Range: 7 to 17 years