Branding the Man: Why Men Are the Next Frontier in Fashion Retail

by Bertrand Pellegrin

Book Overview

Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men's retail has remained a kind of bug in amber, frozen in time, with the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1581156634
• ISBN13: 9781581156638
• Release Date: August 2009
• Publisher: Allworth
• Length: 224 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"