Branding: In Five and a Half Steps

by Michael Johnson and Michael Johnson

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select...

• Format: Hardcover
• Language: English
• ISBN: 0500518963
• ISBN13: 9780500518960
• Release Date: November 2016
• Publisher: Thames & Hudson
• Length: 320 Pages
• Weight: 3.17 lbs.
• Dimensions: 1.5" x 8.4" x 9.7"