Branding Television

by Catherine Johnson and Catherine Johnson

Book Overview

Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.

This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes...

• Format: Paperback
• Language: English
• ISBN: 0415548438
• ISBN13: 9780415548434
• Release Date: October 2011
• Publisher: Routledge
• Length: 206 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"