Branding New York: How a City in Crisis Was Sold to the World

by Miria Greenberg and Miriam Greenberg

Book Overview

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York...

• Format: Hardcover
• Language: English
• ISBN: 041595441X
• ISBN13: 9780415954419
• Release Date: February 2008
• Publisher: Routledge
• Length: 342 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.0" x 6.4" x 9.3"