Branding Japanese Food: From Meibutsu to Washoku

by Katarzyna J Cwiertka, Miho Yasuhara, Katarzyna J. Cwiertka

Book Overview

Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of "Washoku, traditional... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 082488972X
• ISBN13: 9780824889722
• Release Date: January 2021
• Publisher: University of Hawaii Press
• Length: 202 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"