Branding Japanese Food: From Meibutsu to Washoku

by Katarzyna J Cwiertka, Miho Yasuhara, Katarzyna J. Cwiertka

Book Overview

Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity. The authors challenge the very definition of washoku as it was presented in the UNESCO nomination, and...

• Format: Paperback
• Language: English
• ISBN: 082488972X
• ISBN13: 9780824889722
• Release Date: January 2021
• Publisher: University of Hawaii Press
• Length: 202 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"