Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business (2nd Edition)

by Hilary Jm Topper Mpa and Hilary J.M. Topper

Book Overview

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications,...

• Format: Paperback
• Language: English
• ISBN: 1532087497
• ISBN13: 9781532087493
• Release Date: November 2019
• Publisher: iUniverse
• Length: 304 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"