Branding Health Services: Defining Yourself in the Marketplace

By Gilbert G. Bashe

Not concerned with the health aspects of branding either cattle or hip teenagers, but with creating, protecting, and enhancing brand names for health service providers. Contributors from... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0834211750
• ISBN13: 9780834211759
• Release Date: March 2000
• Publisher: Jones & Bartlett Publishers
• Length: 250 Pages
• Weight: 1.45 lbs.