Branding for the Public Sector: Creating, Building and Managing Brands People Will Value

by Paul Temporal

Book Overview

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118756312
• ISBN13: 9781118756317
• Release Date: January 2015
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 7.0" x 9.1"