Branding: Marketing 04.08

by Steve Coomber

Fast track route to mastering brands and branding Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand Examples... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1841124109
• ISBN13: 9781841124100
• Release Date: March 2002
• Publisher: Capstone
• Length: 130 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.4" x 4.9" x 7.0"