Branding: Marketing 04.08

by Steve Coomber

Fast track route to mastering brands and branding Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand Examples and lessons from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, including David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt Includes a glossary of key...

• Format: Paperback
• Language: English
• ISBN: 1841124109
• ISBN13: 9781841124100
• Release Date: March 2002
• Publisher: Capstone
• Length: 130 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.4" x 4.9" x 7.0"