Branding Chinese Mega-Cities: Policies, Practices and Positioning

by Emma Björner and Per-Olof Berg

This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities. This interdisciplinary book details the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1783470321
• ISBN13: 9781783470327
• Release Date: June 2014
• Publisher: Edward Elgar Publishing
• Length: 320 Pages