Branding as Communication

by Susan B. Barnes

Book Overview

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

• Format: Hardcover
• Language: English
• ISBN: 1433128047
• ISBN13: 9781433128042
• Release Date: May 2018
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 204 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"