Branding Across Borders: A Guide to Global Brand Marketing

by James R. Gregory

This title addresses how companies can effectively extend and manage their brand and their brand's value - the brand being the name, term, symbol, design or combination therof that identifies a good... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0658009451
• ISBN13: 9780658009457
• Release Date: November 2001
• Publisher: McGraw-Hill Companies
• Length: 232 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.9" x 6.2" x 9.3"