Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

by Ko Floor

Book Overview

Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749448326
• ISBN13: 9780749448325
• Release Date: November 2006
• Publisher: Kogan Page
• Length: 360 Pages
• Weight: 1.56 lbs.
• Dimensions: 1.0" x 6.4" x 9.2"