Branding: A Key Marketing Tool

by John M. Murphy

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0333560760
• ISBN13: 9780333560761
• Release Date: November 1991
• Publisher: Palgrave MacMillan
• Length: 220 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"