Branding: A Key Marketing Tool

by John M. Murphy

Book Overview

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070440557
• ISBN13: 9780070440555
• Release Date: January 1987
• Publisher: McGraw-Hill Companies
• Length: 192 Pages
• Weight: 1.16 lbs.