Branding @ the Digital Age

by Herbert M. Meyers

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 033394769X
• ISBN13: 9780333947692
• Release Date: September 2001
• Publisher: Palgrave MacMillan
• Length: 184 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.5" x 9.5"