People don't do business with a logo. They do business with a person. BrandFace(R) for Home Improvement Professionals is not the first book on personal branding, but it is the first to define the essential BrandFace(R) elements that you need to build a successful personal brand -- and distinguish the value it brings to those in the home improvement industry. BrandFace(R) is a guide to implementing a powerful personal branding strategy that effectively...