Branded Women in U.S. Television: When People Become Corporations

by Peter Bjelskou

Book Overview

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

• Format: Hardcover
• Language: English
• ISBN: 0739187937
• ISBN13: 9780739187937
• Release Date: December 2014
• Publisher: Lexington Books
• Length: 142 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.6" x 7.0" x 9.1"