Branded Protest: Branding as a Tool to Give Prostest an Iconic Face

by Ingeborg Bloem and Klaus Kempenaars

Branded Protest takes closer look at the arbitrary - odd - relationship between "branding" and "protest". It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest.

In today's world, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication...

• Format: Paperback
• Language: English
• ISBN: 9063695411
• ISBN13: 9789063695415
• Release Date: April 2020
• Publisher: Bis Publishers
• Length: 192 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.7" x 7.0" x 10.2"