Branded Male: Marketing to Men

by Mark Tungate

Book Overview

The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%.

Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively...

• Format: Hardcover
• Language: English
• ISBN: 0749450118
• ISBN13: 9780749450113
• Release Date: February 2008
• Publisher: Kogan Page
• Length: 256 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.9" x 6.3" x 9.4"