Branded Beauty: How Marketing Changed the Way We Look

by Mark Tungate

Book Overview

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.

Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains...

• Format: Hardcover
• Language: English
• ISBN: 0749461810
• ISBN13: 9780749461812
• Release Date: October 2011
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 0.05 lbs.
• Dimensions: 1.1" x 6.4" x 9.3"