Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics

by Jim Everhart

In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's employees, on average, are unaware of or do not understand its strategy.

Brand Vision: The Clear...

• Format: Paperback
• Language: English
• ISBN: 1637421737
• ISBN13: 9781637421734
• Release Date: January 2022
• Publisher: Business Expert Press
• Length: 202 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"