Brand Vision Archetypes: Creating Brands With Meaning

by Peter Steidl and Kim Boehm

The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1523842296
• ISBN13: 9781523842292
• Release Date: March 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 188 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.4" x 5.0" x 8.0"