Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference

by Karen Post

No brand is immune to crisis.
WILL YOU BE READY?

"A brand isn't just what you say--it's what you do. Post understands that and fearlessly shines a light on what actions can make a difference."
--Seth Godin, author of We Are All Weird

"Karen Post is more than merely a game changer, she creates the rules for winning every time with a 1.000 batting average, no mean feat. Brand Turnaround will completely...

• Format: Hardcover
• Language: English
• ISBN: 0071775285
• ISBN13: 9780071775281
• Release Date: December 2011
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 1.23 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"